2024 Downward line stretch marketing

Downward line stretch marketing

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August undefined, 2024

WebDownward line stretch items Augments a line by adding lower end items Two way stretch Adds products at both upper and lower ends Filling out strategy Adding sizes or styles not previously available in product category Product quality The overall ability of a product to satisfy customer expectations Product life cycle WebFirms would engage in downward stretching of their product line for several reasons: to block competitor activities and competitive product offerings to compete in the …

Line Stretching - Meaning & Definition MBA Skool

WebAug 15, 2015 · Line stretching can be done down market, up market or both ways. 1) Down Market: A company may stretch down market when it sees strong growth opportunities … WebMarketing dictionary Two-Way Stretching introducing new products into a product line at both the higher and lower priced ends at the same time. See Downward Stretching; … sainsbury\u0027s local ravenshead

Marketing Chapter 9 Flashcards Quizlet

WebIn addition to regular Alka-Seltzer, there is an Alka-Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can't sleep, people with allergies, and people who have severe headaches. A. limited-line strategy B. downward line stretch C. product line contraction D. full line strategy WebMar 10, 2024 · The term brand stretch refers to how far a business can stretch its products or services into new and unrelated markets successfully. Think Yamaha, originally a musical instrument manufacturer, launching into the unrelated motorbike market. WebWhen a company such as Harley-Davidson decides to stretch their product line downward with a lower price offering, they are : a. trying to appeal to more of a mass market b. … thierry grimaud

Example of downward product line stretching - United States …

Product line stretching - Marketing91

WebA) continue producing the product for loyal users B) reduce the advertising budget for the product C) phase out production of the product D) advertise heavily without changing the product or its target market E) withdraw most marketing support for the product and rely on e-commerce A ) continue producing the product for loyal users Webcannibalization b. contractionc. two-way stretch d. downward line stretch e. filing out Answer: E 12. The tablet market is in the growth stage. Marketers can expect which of the following effects on the market mix during the growth stage? a. Advertising and promotion are at a moderate level. b. thierry grimauxA company positioned in the middle market may want to introduce a lower-priced line for any of the 3 reasons 1. The company may notice strong growth opportunities as mass retailers such as Wal-Mart, Best Buy, and others attract a growing number of shoppers who want value-priced goods. 2. The company may wish to tie up lower-end competitors who might otherwise try to move up-market. … thierry grimal

"WebA) It is also known as quality management. B) It is rarely team-based. C)It is a continual process. D) It includes responsibility for the marketing mix tools of product and promotion, but not of price and place. E) It involves more strategic planning than tactical planning. Answer: C A ) It is also known as quality management . " - Downward line stretch marketing

Downward line stretch marketing

BUS-M300 Chapter 9 Quiz.docx - Chapter 9 Quiz Question 1...

http://arts.brainkart.com/article/line-stretching---product-mix-decisions-904/ WebResponses to Brand Line Stretches In this article, the authors examine how ownership status moderates the effects of stretch direction (up or down), brand image (prestige or …

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WebSep 29, 2016 · Down Market product line stretching. This type of Market stretch is observed when a brand is present in the middle or the … WebApr 20, 2024 · A downward stretch of the product line is when a firm introduces lower quality products that they are normally associated with – such as the Apple example …

WebJun 18, 2024 · Downward stretch is practiced in the following situations: 1. A competitor stretches upward and challenges the marketer. He counter-attacks him stretching downwards 2. Most companies start at the upper end, and then roll downwards. 3. The high-end market has a slow growth rate. 4. By filling the gap at the low-end, new competition … WebA) product line contraction B) disintermediation C) cannibalization D) brand inequity E) a downward line stretch Answer: C. C ) ... Although all elements of the 4 Ps are important to marketing strategists, when consumers make purchase decisions that don't rely as much on price and product quality, what "product classification" ...

WebA. product Question 2 A firm that plans to use a (n) ________ will add higher priced, higher quality items to its product line. A. downward line stretch B. limited-line strategy C. upward line stretch D. undifferentiated strategy E. cannibalization strategy C. upward line stretch Question 3 A firm's ________ is its entire range of products. WebSep 30, 2024 · Downward stretching: It is the process of adding a new product to the existing product line, but for a lower example. For example, a high-end designer clothing …

WebA) downward line stretch B) upward line stretch C) cannibalization strategy D) filling-out strategy E) product line contraction Answer: D D ) filling - out strategy 82) A company introduced the Funday film to compete with lower-priced brands, but it found many of its regular customers buying Funday instead of its usual, higher-priced film.

WebWhen a company begins marketing a new product line in addition to its existing product lines, it has done which of the following? A) expanded the length of the product line. B) expanded the width of the product mix ... a downward line stretch. C) an upward line stretch. D) a two-way stretch. E) a contraction strategy. sainsbury\u0027s local street laneWebJun 18, 2024 · Downward stretch is practiced in the following situations: 1. A competitor stretches upward and challenges the marketer. He counter-attacks him stretching … thierry grimmerWebApr 20, 2024 · A downward stretch of the product line is when a firm introduces lower quality products that they are normally associated with – such as the Apple example … sainsbury\u0027s local tonbridge kentWeb_____ will add higher priced, higher quality items to its product line. (Points : 1) upward line stretch. limited-line strategy. undifferentiated strategy. marketing mix contraction. cannibalization strategy. Question 2.2. Which of the following is designed to help a firm almost entirely reduce product and service defects? (Points : 1) ISO ... thierry grimm givorsWebA) cannibalization. B) downward line stretch. C) upward line stretch. D) two-way stretch. E) filling-out strategy. A. 9) Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product. thierry grimm sainsbury\u0027s locksbottom parkinghttp://arts.brainkart.com/article/line-stretching---product-mix-decisions-904/ sainsbury\u0027s locator