WebMar 29, 2024 · Recently, Contagious reported on how Essity-owned feminine hygiene brand Bodyform launched a campaign to help shine a light on the ‘gender pain gap’ to … Bodyform was scheduled to launch this unfiltered ad in the States. But just weeks before the rollout, the American Supreme Court overturned the Roe v Wade ruling, ending the right to abortion within many conservative states. Essity has since taken the decision to temporarily pause its US rollout, but it … See more With a project that promises an authentic look at periods, Bodyform and the creatives at AMV BBDO had to speak to people from all walks of life to accurately portray different kinds of after-dark scenarios. The … See more Similar to ‘Womb Stories,’ Bodyform hopes that the reception to ‘Periodsommnia’ is one of solidarity, and the notion that women don’t need to deal with these issues in … See more
Bodyform aims to empower women with ‘Live Fearless’ campaign
WebFeb 18, 2024 · Bodyform’s ‘Womb Stories’ campaign from 2024 aimed to do just this, highlighting the ‘unspoken’ truths about women’s physical experiences such as endometriosis, infertility, first periods, and menopausal hot flushes – and the impact that these can have on emotional wellbeing and mental health. WebJul 13, 2024 · In 2024, Bodyform’s #BloodNormal campaign ditched the blue mouthwash for product demonstrations and replaced it with a more truthful and realistic red, blood-like substance. This campaign, from agency AMV BBDO, came a year after their film ‘Blood’ which featured women bleeding while taking part in various sports, showing that it didn’t ... health benefits of cheesecake
13 Of The Best Hashtag Campaigns Of 2024 - Forbes
WebMar 3, 2024 · As part of the campaign, Bodyform has created an online hub – the ’Pain Museum’ – that explores taboos about pain through artwork. The space will share interviews with medical experts and ... WebMar 2, 2024 · Bodyform is launching a campaign to showcase the plight of those suffering from endometriosis, as the brand steps up its strategy of highlighting hard to talk about intimate feminine issues. Luciana de Azevedo Lara, global brand communications manager at Bodyform owner Essity, says the purpose of such campaigns and its “purpose as a … health benefits of chasteberry